Product advertisement and promotion on YouTube is a function of the
dedicated audience (or influence) of the individual (influencer) anchoring the
advertising or promotion. The larger the following or fan base an individual has
on YouTube, the more effective the reach and hence the advertising/promotion.
That being the case, celebrities that have built an audience/fan base, can drop
a product endorsement or advertisement into their audience/face base on
YouTube. This digitally targeted advertising is becoming much more effective
than the broadcast format usually seen on television.
RihannaVEVO - 25M Subscribers
Bruno Mars – 17M Subscribers
Russell Brand –1.3M
Karley Kloss – 540K Subscribers
Michelle Phan – 8M Subscribers
Ed Sheeran – 21M subscribers
Two key metrics to look for to determine how much a celebrity costs –
1. Number of Subscribers
2. Number of Total Views
The following is a report from BBC: Celebrity YouTube promotion fee '$187,000 on average'
“According to Captiv8's data, which was given to the New York Times, "someone with three million to seven million followers can charge, on average, $187,500 for a post on YouTube".
“Personalities with 50,000 to 500,000 followers can make $2,500 per YouTube ad…”
pic of social media influencer Patrick Ta showing of his celeb client.