Answer
Jul 20, 2016 - 03:13 PM
PR is most effective when you have reached the point of having a valuable and interesting story to tell a particular audience. And it’s the audience that determines whether it’s interesting or not (through the eyes of the reporter). So just because something is important to you (you’ve launched your first product!) doesn’t make it important to anyone else (that product is just like all the others!).
You should also think of PR as a tool for amplification. It can take what you’re already doing and help a broader audience become aware of it. It is not, generally speaking, a primary driver. Don’t expect to throw open your doors, get a couple of articles, and sit back and watch the money roll in. But if you’re doing something amazing in front of a small audience and want a much larger group to know about it? PR is the way to go.
You should also think of PR as a tool for amplification. It can take what you’re already doing and help a broader audience become aware of it. It is not, generally speaking, a primary driver. Don’t expect to throw open your doors, get a couple of articles, and sit back and watch the money roll in. But if you’re doing something amazing in front of a small audience and want a much larger group to know about it? PR is the way to go.
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