Where can I find data on YouTube keyword searches?
We are promoting some video content and want to create a guideline for our title, description, tags to target the most suitable keyword queries. Is there some kind of keyword planner for YouTube search? (Different from regular Google as people on YouTube likely behave differently).
There are several tools you can use to get YouTube data, but these are the free ones I find most accurate:
YouTube AutoComplete: Just like Google, YouTube will suggest auto complete search phrases as you start typing in the search box. This is a quick and easy way to see popular search phrases on YouTube for a given topic or search phrase.
One handy free tool to see autocompletes for various types of searches is Soovle. Here's a screenshot of what you'll see:
YouTube Video View Statistics (for non-creators as well): you can look at deeper video statistics of any YouTube video unless the creator took the time to hide them. The problem is that the new YouTube layout hides the stats, so you need to change your YouTube settings back to the old layout (click on your profile icon and scroll to the very bottom where you can Restore Old YouTube).
Then you go to the video you are interested in, click on "more", choose "statistics."
Then you will see stats like this (if you switch to daily, you can see when the video went viral):
Adwords Display Planner You'll want to setup an Adwords account, then go to their Display Planner under tools and change the default from everything but video, to just video:
Then add in your keyword and see the data & suggestions:
A couple more you may find useful: Google Trends for YouTube Searches (not sure if this is being populated accurately) Social Blade (top youtubers by views, subs, channel type, country) There are also tools that help you try to find the best time of day to publish, ranking tracking, and what keyword tags your competitors are using.