While we may know how to use Facebook at a personal level, taking advantage of the platform for your business is a whole different idea. Facebook may appear like a low maintenance platform but you would be shocked at how you can go wrong in many ways. There's more to it than just sharing content - it is more about understanding your audience and tailoring your content and engaging them in a way that works for your business. One way you can learn about successful Facebook marketing is by studying the failures of other brands. The best way to succeed in your small business is building a strategy that avoids the common mistakes committed by these businesses. Here are a few of the Facebook mistakes you should steer clear of:
Inadequate and inappropriate content - most companies pay very little attention to content. A Facebook page will require constant attention and not focusing on this defeats the whole purpose of setting up a Facebook page for your brand. Facebook content is the ultimate gateway to potential clients learning about and engaging with your business.
Failure to pay attention to Facebook analytics and insights - the biggest mistake you could ever make as a Facebook marketer is failing to check its insights. Facebook insights are a priceless resource and free for that matter! Insights tell you about the behaviour of your viewers and their routine on your sights. You could leaarn a ton about your potential customers and tweak your content to match their needs.
Outdated Posts - your Facebook Timeline should reflect how lively your brand is. Old posts, often over two months, may pass the impression that the business is struggling and on the extreme may leave your customers thinking you closed shop. Customers weigh brands against each other and the more active, informative, and up-to-date brand always comes tops.
Don't forget to be Social - Social media is beautiful. It allows a business to have a two-way conversation with its fans or customers by opening dialogue with them in a more authentic fashion. Companies ought to respond to their audience in a timely manner especially when the communication involves customer's complaints. By so doing, you will build a level of transparency with your clinets which is often sought after especially for an online business.
If you still feel your marketing skills or abilities are inadequate, there is a solution for that. You can trust an experienced team of marketing experts to handle that stressful bit for you. This ensures that you preserve your brand integrity and you get content that reflects your commitment to quality and exceptional service. This ensures that you are spared the time that marketing often consumes and leaves you with plenty time to handle the aspects of business at which you excel.