Answer
Jul 20, 2016 - 01:52 PM
While Google has the largest search market share in US and majority of other countries (with exception of those like Russia, Japan, China, Korea), it is also the most competitive marked for Paid Search Ads. Generally, CPCs for Bing Ads & Yahoo Gemini are cheaper due to less advertiser bidding on the auction, however the individual keyword search volumes are significantly lower and sometimes can be less than 5% of same keyword volume on Google (% vary drastically depending on the industry, different KW verticals, device types, and even Geo location).
Bing & Yahoo Search audiences are more mature, have a higher avg. income and are ready to spend more money on certain types of products & services on a more frequent basis. Most advertisers see lower avg. conversion rates for Bing & Yahoo when compared to Google (for the same Keyword lists).
However with lower CPCs, and enough effort invested in setup and optimizations those platforms can drive additional conversion volume at the same cost per conversion as Google AdWords and even cheaper in certain cases and for certain keywords (depends on many factors). If you are spending more than $5-$10k/month on paid Search in total, than Bing Ads and Yahoo Gemini (search ads) are definitely worth giving a try.
Bing & Yahoo Search audiences are more mature, have a higher avg. income and are ready to spend more money on certain types of products & services on a more frequent basis. Most advertisers see lower avg. conversion rates for Bing & Yahoo when compared to Google (for the same Keyword lists).
However with lower CPCs, and enough effort invested in setup and optimizations those platforms can drive additional conversion volume at the same cost per conversion as Google AdWords and even cheaper in certain cases and for certain keywords (depends on many factors). If you are spending more than $5-$10k/month on paid Search in total, than Bing Ads and Yahoo Gemini (search ads) are definitely worth giving a try.
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