Answer
Jul 20, 2016 - 01:59 PM
It depends on a large number of factors like: types of keywords and their search volume, level of competition, consumer behavior, type of business, product and service, geographic targeting, quality of optimizations performed, seasonality, etc. You should always start with a test before launching a full-scale "evergreen" campaign.
Testing will allow you understand whether it's worth spending money on as well as provide data for initial optimizations. You CPCs and CPAs will be always the highest at the beginning and will improve over time assuming you optimize effectively. In order to do so, you need to get enough performance data to base your optimizations of.
It's one of the most important things in paid search as you won't be able to improve and uncover the true value of paid search for your business without enough data for analysis as the elements of paid search campaigns are extremely segmented all the way to individual keywords an ads.
The minimum budget for initial test should be no less than $1-$5k over a period of no longer than 30 days (ideally 1 - 3 weeks), otherwise you risk not getting any clear results. For an already running campaign, an ideal minimum investment should be no less than $5k/month, otherwise you won't be able to optimize effectively as well as capture the most converting traffic (with such a small budget your ads will be barely showing during the day). In case If you bid on just a few keywords with fairly low search traffic, than $5k or less can be enough.
Testing will allow you understand whether it's worth spending money on as well as provide data for initial optimizations. You CPCs and CPAs will be always the highest at the beginning and will improve over time assuming you optimize effectively. In order to do so, you need to get enough performance data to base your optimizations of.
It's one of the most important things in paid search as you won't be able to improve and uncover the true value of paid search for your business without enough data for analysis as the elements of paid search campaigns are extremely segmented all the way to individual keywords an ads.
The minimum budget for initial test should be no less than $1-$5k over a period of no longer than 30 days (ideally 1 - 3 weeks), otherwise you risk not getting any clear results. For an already running campaign, an ideal minimum investment should be no less than $5k/month, otherwise you won't be able to optimize effectively as well as capture the most converting traffic (with such a small budget your ads will be barely showing during the day). In case If you bid on just a few keywords with fairly low search traffic, than $5k or less can be enough.
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