Answers
Jul 20, 2016 - 02:02 PM
a. The answer is that you should invest in both. Define your goals clearly, set priorities and plan your budget accordingly. Both acquisition channels will help drive your business but in a different way.
b. SEO takes time and while it provides benefits in the long-run, you most likely won't get results immediately. It is also highly competitive and might require substantial amount of time & money to achieve good ranking (and good result are still not guaranteed).
c. While Paid Search might be somewhat expensive, it enables you to get instant and measureable results as well as ensure that you will be getting your offerings in front of your potential customers regardless of the efforts from your competitors.
d. Here's a good articles that goes into more detail comparing SEO and Paid Search: http://www.huffingtonpost.com/jonatha...
e. If your SEO ranking is poor Paid Search is a must. Even if your SEO ranking is super good, Paid Search will still drive incremental volume for your business (on top of what you already get from SEO). It will also provide protection from competition that will place ads on SERP above your top ranking organic ads, and provide a number of other strategic benefits. Here are couple good articles that describe the benefits of having both Paid & Organic ads in Search: http://searchengineland.com/should-you-bid-on-a-keyword-if-you-rank-organically
-for-that-term-84247, http://searchengineland.com/google-research-even-if-you-rank-1-organically-you-
can-double-your-clicks-with-paid-search-116713.
b. SEO takes time and while it provides benefits in the long-run, you most likely won't get results immediately. It is also highly competitive and might require substantial amount of time & money to achieve good ranking (and good result are still not guaranteed).
c. While Paid Search might be somewhat expensive, it enables you to get instant and measureable results as well as ensure that you will be getting your offerings in front of your potential customers regardless of the efforts from your competitors.
d. Here's a good articles that goes into more detail comparing SEO and Paid Search: http://www.huffingtonpost.com/jonatha...
e. If your SEO ranking is poor Paid Search is a must. Even if your SEO ranking is super good, Paid Search will still drive incremental volume for your business (on top of what you already get from SEO). It will also provide protection from competition that will place ads on SERP above your top ranking organic ads, and provide a number of other strategic benefits. Here are couple good articles that describe the benefits of having both Paid & Organic ads in Search: http://searchengineland.com/should-you-bid-on-a-keyword-if-you-rank-organically
-for-that-term-84247, http://searchengineland.com/google-research-even-if-you-rank-1-organically-you-
can-double-your-clicks-with-paid-search-116713.
Dec 03, 2020 - 02:46 AM
My opinion:
You should invest in SEO rather than paid options.
If you try SEO, you can receive an organic traffic site to your site. (Less Paid)
If you try paid search, you need run campaign everyday. (Highly paid)
You should invest in SEO rather than paid options.
If you try SEO, you can receive an organic traffic site to your site. (Less Paid)
If you try paid search, you need run campaign everyday. (Highly paid)
Dec 03, 2020 - 01:44 PM
As Pavel has noted above, mature companies should do both. But ecommerce startups (and all consumer facing ones in general) should pick one or the other as the primary mode of acquisition. Until you succeed at that. First Round Capital wrote a thoughtful piece about this topic. Below is an excerpt:
------
As advisers to early and growth-stage companies, we spend a lot of time talking to founders about growth. One of the more common questions we hear, especially early on, is about finding more ways to grow. The questions are often phrased like, “How can we add some SEO?” or “How can we make our product more viral?”
Unfortunately, this often leads to founders running head-first into one of the most common startup failure modes: investing in too many channels at once, and as a result not investing in any one channel enough. As an example, betting big on both SEO and virality feels like a really good idea (“We’ll grow twice as fast!”), but in practice it rarely works.
And it’s often not clear that either of these routes are even the right channels for your business to begin with. We find ourselves repeating this same advice over and over, and so in the hope of saving startups time and heartache, we decided to put our thoughts to paper.
Click on the link to continue reading:
https://firstround.com/review/drive-g...
------
As advisers to early and growth-stage companies, we spend a lot of time talking to founders about growth. One of the more common questions we hear, especially early on, is about finding more ways to grow. The questions are often phrased like, “How can we add some SEO?” or “How can we make our product more viral?”
Unfortunately, this often leads to founders running head-first into one of the most common startup failure modes: investing in too many channels at once, and as a result not investing in any one channel enough. As an example, betting big on both SEO and virality feels like a really good idea (“We’ll grow twice as fast!”), but in practice it rarely works.
And it’s often not clear that either of these routes are even the right channels for your business to begin with. We find ourselves repeating this same advice over and over, and so in the hope of saving startups time and heartache, we decided to put our thoughts to paper.
Click on the link to continue reading:
https://firstround.com/review/drive-g...
Add New Comment