Answer
Jul 22, 2016 - 02:04 PM
Great question but a hard one to answer without understanding more about the product and doing some research.
Generally I would say “no” but if you have a website with an awesome conversion rate you could test more general keywords and find out.
As an example, if you product is a “underwater umbrella for scuba divers” and there are no searches for your niche of keywords, you could test keywords like “scuba diver equipment” and “scuba diver accessories”.
It might not be a quality ad campaign though if not many people click on your ad because your keywords are general. (Obviously this is a made up example!)
Generally I would say “no” but if you have a website with an awesome conversion rate you could test more general keywords and find out.
As an example, if you product is a “underwater umbrella for scuba divers” and there are no searches for your niche of keywords, you could test keywords like “scuba diver equipment” and “scuba diver accessories”.
It might not be a quality ad campaign though if not many people click on your ad because your keywords are general. (Obviously this is a made up example!)
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