Why should I start an affiliate program when I could simply programmatically buy media?
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Open Feb 10, 2017 - 03:25 PM
Affiliate Marketing
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Feb 10, 2017 - 03:26 PM
While it is certainly easier to scale spend on programmatic media, such as SEM, Display, and Social ads, Affiliate programs give you access to completely new space and audiences. You will be able to reach people at all points in the funnel, and can pay the affiliate accordingly depending where they are in the consumer process.
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