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Jul 18, 2017 - 07:08 AM
Good old fashioned, high quality long form content (1600 words or more). The trend these days seems to be short pieces with click baity headlines. Google has become a lot smarter at detecting quality on 'on page' elements and so having a few of these original pieces helps.
Sep 19, 2017 - 02:09 PM
Good internal linking structure is something a lot of sites struggle with. For example, in ecommerce a lot of sites have good top-down links (drilling down from homepage to category page to product page), but lack links from category pages to other category pages. I've seen this strategy greatly improve visibility in the SERPs.
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