Answer
Oct 10, 2017 - 08:46 PM
Jason Cohen, a very successful serial entrepreneur and the founder of WP Engine, says they used offline ads (print magazine included) successfully to promote their A Smart Bear software. Here's the exact quotation from Traction:
"I bet you a lot of your competition will refuse to even try these channels. And if that's true, that's even more reason to go try those channels! It can almost be a competitive advantage if you can acquire customers in channels that others cannot or refuse to try. That's more interesting than duking it out on Adwords in positions one to three"
"I bet you a lot of your competition will refuse to even try these channels. And if that's true, that's even more reason to go try those channels! It can almost be a competitive advantage if you can acquire customers in channels that others cannot or refuse to try. That's more interesting than duking it out on Adwords in positions one to three"
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