Answer
May 01, 2018 - 08:47 AM
Basically what you are asking is, how can social users browse trough carousel ads with ease and use their emails as a shop window as well as a checkout service. Email marketing has always been one of the most powerful channels to market eCommerce. Therefore, emails need to provide an interactive service where everything can be done inside the inbox.
One provider of this service is Rebel, whose technology allows the inbox to be used as a checkout right within the email. At the moment Shopify is the only eCommerce platform supported on Rebel. Using the RebelShop functionality, one can scroll around the goods in the inbox, make a purchase and check out.
This kind of merchandising is what we call algorithmic merchandising which essentially reduces the friction for buyers by eliminating unnecessary steps for buyers to find items. This is made possible by placing goods directly into the body of the email hence shortening the path to purchase.
One provider of this service is Rebel, whose technology allows the inbox to be used as a checkout right within the email. At the moment Shopify is the only eCommerce platform supported on Rebel. Using the RebelShop functionality, one can scroll around the goods in the inbox, make a purchase and check out.
This kind of merchandising is what we call algorithmic merchandising which essentially reduces the friction for buyers by eliminating unnecessary steps for buyers to find items. This is made possible by placing goods directly into the body of the email hence shortening the path to purchase.
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