Answers
May 03, 2018 - 04:24 PM
No doubt that musicians and bands have been quite successful using social media to promote their music, brands, concerts, connect with fans and gain visibility. So many musicians and bands got discovered and went on to sign lucrative contracts by posting tracks on social media for their audience and fans to listen, like and follow.
The question is-
What is the strategy that these musicians and bands have used to execute their social media marketing well?
Simply put, it is all about - Audience Engagement
Let’s review a few examples
Rihanna
Rihanna leveraged her Facebook page to connect with during her 2011 album release. She provided some behind-the-scenes footage of her videos from the album as well as song lyrics. Even though, she could not promote her new album in the traditional format using radio play and TV appearances, she was still successful using social media. Both of these strategies engaged fans to get them tons of publicity, followers, and album sales. Social media metrics for Rihanna
Facebook - 80 million fans
Instagram - 62 million followers
YouTube - 29.3 million subscribers
Rihanna has continued to reach out to her fans and subscribers as she launches Fenty Beauty and lingerie line. So her strategy has obviously been very effective. Lesson learned - show the fans and followers how the sausage is made.
Lady Gaga
Lady Gaga has used her Facebook page very effectively to reach her fans directly, whether it is to announce new album releases, concert schedule, share exclusive photos and videos or to engage with fans. She’s also given away prizes and exclusive access at concerts.
Facebook - 60 million fans
Instagram - 28.2 million
YouTube - 10.3 million
John Legend
John Legend is one of the musicians that uses his social media for good. His authenticity shines through and he’s much beloved for that reason. Along with promoting his brand, he also uses his social media platform to highlight the effects of animal cruelty.
Facebook - 9.2 million fans
Instagram - 8.1 million followers
YouTube - 4.4 million subscribers
These same strategies are being used by the following musicians -
Lessons Learned:
To be a successful musician/band on social media, give fans, followers and subscribers (FFS) reasons to “Like” your social media channels by
The question is-
What is the strategy that these musicians and bands have used to execute their social media marketing well?
Simply put, it is all about - Audience Engagement
Let’s review a few examples
Rihanna
Rihanna leveraged her Facebook page to connect with during her 2011 album release. She provided some behind-the-scenes footage of her videos from the album as well as song lyrics. Even though, she could not promote her new album in the traditional format using radio play and TV appearances, she was still successful using social media. Both of these strategies engaged fans to get them tons of publicity, followers, and album sales. Social media metrics for Rihanna
Facebook - 80 million fans
Instagram - 62 million followers
YouTube - 29.3 million subscribers
Rihanna has continued to reach out to her fans and subscribers as she launches Fenty Beauty and lingerie line. So her strategy has obviously been very effective. Lesson learned - show the fans and followers how the sausage is made.
Lady Gaga
Lady Gaga has used her Facebook page very effectively to reach her fans directly, whether it is to announce new album releases, concert schedule, share exclusive photos and videos or to engage with fans. She’s also given away prizes and exclusive access at concerts.
Facebook - 60 million fans
Instagram - 28.2 million
YouTube - 10.3 million
John Legend
John Legend is one of the musicians that uses his social media for good. His authenticity shines through and he’s much beloved for that reason. Along with promoting his brand, he also uses his social media platform to highlight the effects of animal cruelty.
Facebook - 9.2 million fans
Instagram - 8.1 million followers
YouTube - 4.4 million subscribers
These same strategies are being used by the following musicians -
- Alicia Keys
- Katy Perry
- Harry Styles
- Justin Bieber
- Taylor Swift
- D.J. Khaled
Lessons Learned:
To be a successful musician/band on social media, give fans, followers and subscribers (FFS) reasons to “Like” your social media channels by
- Offering them exclusive inside knowledge or behind the scenes look at how the music or video gets made. Something that is not available to everyone else unless they are FFS
- Show some empathy or vulnerability to your FFS when traumatic events happen in the community or in your life. Use your influence and audience reach for good purposes
- Reward your loyal FFS with mementos that empower them and help them share the experience with others
- Be authentic, people want to see your humanity and it comes through in the social media interactions.
Dec 20, 2020 - 04:16 PM
As many of our visitors are from India I should also mention the following:
American-Indian Aakash Gandhi and his business 88 Keys to Euphoria (423k followers on YouTube) from which he earns a full time living:
https://www.youtube.com/channel/UCGH2...
Canadian-Indian, The Jonita Gandhi band (no relation to Aakash but they have performed together). 765k YouTube followers
https://www.youtube.com/channel/UCp8v...
American-Indian Aakash Gandhi and his business 88 Keys to Euphoria (423k followers on YouTube) from which he earns a full time living:
https://www.youtube.com/channel/UCGH2...
Canadian-Indian, The Jonita Gandhi band (no relation to Aakash but they have performed together). 765k YouTube followers
https://www.youtube.com/channel/UCp8v...
Dec 29, 2021 - 11:09 PM
Interestingly, the pandemic has helped musicians and bands identify 'superfans' (not onlyfans :)) and then monetize better, according to the Wall Street Journal:
During the pandemic, the music business quickly pivoted online, aided by an explosion of new websites to help artists perform, chat and interact with fans virtually. That generated a host of data about who was tuning in, and how they were spending their time and dollars—data that has historically been controlled and owned by content distributors, concert promoters and ticketing companies.
Newly armed with these granular fan insights, artists are beginning to tailor marketing messages, communicate with fans in more direct ways, and create new experiences for their die-hard followers
“Previously you might have thought a fan might come to your gig and buy merch and leave and that’s it,” says Jess Mitchell, marketing director for independent electronic music label Monstercat, which has released music by Marshmello, Krewella and Slushii.
“Through this gathering of data and building of networks, now these artists can personally reach out to give them an opportunity or a perk that isn’t going to be available through other channels.”
During the pandemic, the music business quickly pivoted online, aided by an explosion of new websites to help artists perform, chat and interact with fans virtually. That generated a host of data about who was tuning in, and how they were spending their time and dollars—data that has historically been controlled and owned by content distributors, concert promoters and ticketing companies.
Newly armed with these granular fan insights, artists are beginning to tailor marketing messages, communicate with fans in more direct ways, and create new experiences for their die-hard followers
“Previously you might have thought a fan might come to your gig and buy merch and leave and that’s it,” says Jess Mitchell, marketing director for independent electronic music label Monstercat, which has released music by Marshmello, Krewella and Slushii.
“Through this gathering of data and building of networks, now these artists can personally reach out to give them an opportunity or a perk that isn’t going to be available through other channels.”
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