Answers
Jun 23, 2018 - 01:28 AM
Both work but these days visitors have less patience with videos. It is not like 2011 when long animated videos were all the rage. You need to have a little text to entice people to watch the video. If all you have in the first screen full is a play button, you will have likely have far less success. But as with all things CRO, test!
Apr 21, 2020 - 05:35 AM
Well I know for a fact that almost all of the most successful products on ClickBank provide both. Just simply add hyperlinked text below your explainer video that says "Prefer to read? Click here!" and that gives people the option to read. Also to improve your conversion rate even more you can add the prefer to read option as an exit intent pop up as well if this is compliant with your means of advertising. Hope this helps
Thanks,
Brendan Hal
Thanks,
Brendan Hal
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