Answers
Jul 24, 2018 - 08:46 AM
The ideal CTA is definitely product and situation specific. But one technique that works well is loss aversion. If somebody has taken a lot of action in their free trial and generated a lot of data, you can use loss aversion to encourage them to sign up. For example, if you're a time tracking tool and they've tracked a lot of time and made a few projects, you can say something like "Don't lose access to your project data... upgrade now." If you can share more specifics about your product, I'd be happy to offer other techniques.
Jul 24, 2018 - 08:48 AM
Hi @Robert Chen,
Are you referencing what button copy should be?
Or are you thinking more holistically... like what approach do I take to best convert someone into the paid product?
While i'm waiting on that, let me share with you a couple of simple tests to see if any of these help, as they deal with CTAs for upgrading free trials (SaaS):
In this test, it was a button in the header (SaaS).
Image link: https://cl.ly/3b3p1I3t3915
In this this, the upgrade was overcomplicated. See how the treatment simplified it, and then look at some of the additional language added:
Image link: https://cl.ly/1x2u0i0q1v3G
The result for that one was 36% increase in paid subscriptions
When I look through my own library, an immediate common denominator among successful treatments for these situations is taking time to emphasize the premium/upgraded nature of the paid offer.
Everything down to the word (first image link), to the holistic presentation. If I remember correctly, I did an entire webinar on this when I was with MarketingExperiments
So, @Robert Chen, what's the context of your scenario?
-Jon
Are you referencing what button copy should be?
Or are you thinking more holistically... like what approach do I take to best convert someone into the paid product?
While i'm waiting on that, let me share with you a couple of simple tests to see if any of these help, as they deal with CTAs for upgrading free trials (SaaS):
In this test, it was a button in the header (SaaS).
Image link: https://cl.ly/3b3p1I3t3915
In this this, the upgrade was overcomplicated. See how the treatment simplified it, and then look at some of the additional language added:
Image link: https://cl.ly/1x2u0i0q1v3G
The result for that one was 36% increase in paid subscriptions
When I look through my own library, an immediate common denominator among successful treatments for these situations is taking time to emphasize the premium/upgraded nature of the paid offer.
Everything down to the word (first image link), to the holistic presentation. If I remember correctly, I did an entire webinar on this when I was with MarketingExperiments
So, @Robert Chen, what's the context of your scenario?
-Jon
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