Answer
Oct 26, 2018 - 04:46 PM
There’s some controversy surrounding exit pop-ups. On one side are those who say they’re a useful conversion strategy. On the other side are people who believe exit pop-ups sacrifice too much in terms of user experience.
Will a user who is leaving your site because the slot they wanted wasn’t open want to give you their information in an exit pop-up? If you approach it correctly, I think the answer is yes.
The reason many people are anti-exit popup is because they’re often poorly implemented. For example, if a user doesn’t like what they see on a site and is about to leave, they probably won’t want to sign up for a newsletter before they go. However, since your exit pop-up idea serves a specific purpose and offers a benefit to site visitors, it may work well.
Don’t forget to set the exit intent pop-up to automatically be disabled once users give you their information. Otherwise, the repetitive pop-ups will annoy visitors and possibly drive them away.
There are many different exit intent pop-up platforms out there, with a wide range of prices. Starting with an inexpensive version, like OptinMonster or Thrive Leads, will let you see if pop-ups are an effective solution before sinking a lot of funds into the strategy.
What are the alternatives to exit pop-ups? You could also try an entry pop-up offering to let visitors know about special offers or something similar. People might then give you their information upon entry, reducing the need for exit pop-ups. However, you could keep the exit pop-up too, as a reminder for those who haven’t yet entered their info.
That said, there is one major drawback to pop-ups in general: Google recently released an algorithm to punish mobile sites that use pop-up ads, stating that pop-ups on mobile devices harm user experience too much.
To avoid having your site punished by the algorithm, you may want to avoid pop-ups if users often access the site via mobile. Or, you can make a mobile pop-up that covers a smaller amount of the screen - but when you need to have entry fields for information, shrinking the pop-up can be difficult.
Alternatives to pop-ups include sidebars and splash pages. However, for your needs, an exit pop-up seems the most ideal way to gather customer information at the right time. You might want to give it a try while tracking your site’s metrics, so you can see if Google starts to punish your site, or if the pop-ups give you the results you want.
Source: https://searchengineland.com/death-mo...
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