Answer
Nov 02, 2018 - 11:14 AM
Questions I would ask:
- What is your process for writing copy?
- What role do analytics play in your process? If applicable, give an example of a time you used analytics to influence your copy.
- What role does customer research play in your process? If applicable, give an example of a time you utilized customer research to influence your copy.
- What role does industry research play in you process? If applicable, give an example of a time you utilized a piece of industry research to influence your copy.
- What was the easiest product you've ever had to write copy for? Why?
- What was the hardest product you've ever had to write copy for? Why?
- What is a unique value proposition and what are the attributes of a good one?
- What are some of your favorite UVPs. Why do you like them?
- Here is an example landing page (don't use your own here). Walk me through what you like and don't like about its copy.
- What are a few strategies you use to connect with the customer?
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