Jan 11, 2019 - 11:37 PM
Although the big-name marketing gurus have a lot to offer, I do feel that some of the reverence for massive CEO/marketers like Steve Jobs and Jeff Bezos is played out. Some of the greatest marketing geniuses I’ve listed are well-known names, but others grew international brands with savvy marketing hacks even if they never branded themselves a “marketer” per se.
Emily Weiss started with a blog that gave people the inside scoop on the beauty industry. When her “Into the Gloss” blog took off, she transitioned it into Glossier, one of the most successful and disruptive beauty companies to date. The brand launched in 2014, and was on the cutting edge of trends like minimalism and millennial pink that dominate today’s beauty industry. Weiss’s sleek, stripped-down approach to beauty branding caught eyes amid the industry’s usual decadence and perfectionism.
Neil Patel turned marketing into his personal brand with such success that you’ll be hard-pressed to find a “top marketers” list missing his name. His Quicksprout marketing blog has millions of followers, in part because his posts are more fun and engaging than most of the competition. Lots of blogs have copied this approach, but I’d argue that none do it better than him.
Seth Godin has branded himself a marketing entrepreneur for long enough to get 19 books out of it. However, his wealth of knowledge isn’t tapped yet, as his expertise is still highly sought-out in interviews and speaking gigs. His customer-first approach to marketing applies modern marketing tools to the most basic marketing principles: offer great products that improve people’s lives.
When Kyle Taylor founded his blog, The Penny Hoarder, he had no intention of becoming a business owner. But today, The Penny Hoarder brand has been named the fastest-growing private media company by Inc. twice, and it’s worth millions. Early adoption of tactics like affiliate marketing helped Taylor achieve his growth. While his success might appear accidental at first, it’s impossible to deny the marketing insights he can offer today.
Moz blog founder Rand Fishkin helped build marketing as we know it. Although Moz hasn’t exactly stayed competitive in the last few years, people are still dying to tap into Fishkin’s expertise as an SEO pioneer. His journey has been exciting enough to land him a memoir packed with both marketing knowledge and personal adventure.
Danny Sullivan founded Search Engine Land in 2006, and he’s been working in the search engine industry since long before it was cool. This gives him a unique insight into a world that’s not quite as new as it seems. Thanks to his journalism background, he’s especially good at making complex marketing topics accessible and interesting.
Christine Souffrant Ntim
Although she’s not a self-styled marketer, Christine Souffrant Ntim has turned her entrepreneurial skills into an impressive personal brand, in addition to launching many innovative tech companies and summits. She won a coveted spot on the Forbes 30 Under 30 list thanks to her disruptive entrepreneurial strategies.
WordStream founder Larry Kim’s latest marketing project involves building AI chatbots. This kind of pivot shows an ability to keep up with a changing land - a skill no marketer can succeed without. Kim is no stranger to creativity: in addition to writing four books, he also does photography in his spare time. No doubt his creative mind and fearless ability to try something new contributed lots to his marketing success.