Jan 31, 2019 - 02:10 PM
Wish has been around since 2011, which is a testament to success in itself. An early focus on mobile instead of site optimization helped push Wish close to becoming an ecommerce household name.
The platform was also an early adopter of using user information to send customized offers. Personalized ad recommendations are standard now, but when Wish first started, the concept was innovative.
Wish is still going strong, and lots of merchants sell on the platform. It’s super-easy to become a seller and the platform boasts millions of users.
You can apply to sell in a matter of minutes, and have products available for sale in a matter of days. You also don’t need to pay fees to sell on Wish until you make a sale.
Although industry giants like Amazon and eBay still dominate ecommerce, Wish offers an alternative that seems to work well for some sellers.
Sellers get to tap into Wish’s highly successful marketing strategy of showing products to users based on user intent and demographics.
If you already have an online store, you can also use an API integration solution to integrate your store with the Wish platform.
However, selling on Wish also means competing with other sellers who likely have the same or similar products.
Having the lowest price is one way to try to attract more customers, but it’s not always a practical solution.
Some customers are also mistrustful of Wish, as the platform has become known as a resource for cheap, low-quality, knock-off products. If you want to sell high-quality, expensive products, this isn’t the right platform.
It’s also surprisingly hard to find reviews or firsthand accounts from Wish merchants themselves. Journalism about the platform suggests that most sellers might actually be manufacturers of inexpensive goods in China.
If this is true, even though it’s easy to sign up as a Wish seller, becoming successful among this competition could be harder than it sounds.
Below are recent articles on counterfeiting allegations:
The Problem With Buying Cheap Stuff Online:
Wish Faces Suspected Criticism Over Counterfeits
Sep 25, 2019 - 10:31 AM
No, don't even think about it. Their search bar is the worst ever. Test it if you like, add a unique product and/or brand, then search for it, you'll be surprised. They only want to charge fines and fees. This is because they have several sellers dropshipping from China, God forbids you miss something, you get fined $200 for whatever minimal detal you can miss. Their payments take forever, you can't really have good control. To set up your Shipping and refund policies is a freaking nightmare, their interface is so slow. They should just learn from eBay, simple.