Answer
Feb 01, 2019 - 07:55 AM
This is a well know problem. According to the PostFunnel article below:
While the holidays bring an influx of new customers from all over, those customers tend to be more fickle than someone shopping in the summer, for example. So while your acquisition numbers are high during the holidays, your customer retention rate is in danger of taking a dip. Those who buy from you during this discounting season are 19% less likelyto buy from you again compared to your general customer pool, according to research from Optimove. Holiday shoppers are harder to retain for lots of reasons, none of which can be directly attributed to your business specifically. For example, holiday shoppers are less likely to shop for themselves, so the stores they visit will shift. They also tend to focus on what RJMetrics calls “holiday-sensitive” retail categories like electronics and apparel, items that don’t have a direct logical connection to winter solstice celebrations, and products individuals don’t replace as frequently as other goods. And finally, you have a fair amount of deal hunters during Black Friday and Cyber Monday promotions.The article goes on to offer a few tips, which you can read here:
Come Again: Maximizing the Value of Holiday Season Shoppers
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