Apr 16, 2019 - 05:16 PM
According to Udemy, courses that have a person's face tend to do better than those without both in terms of sales and engagement.
Besides learning technical material, people desire connection with a person and if you don't reveal your face you will likely have less success.
Also, according to the design classic Visual Persuasion by Stephen Baker (now available again after years of being out of print), the most interesting thing to a human being is another human being's face. Over millions of years, evolution has conspired to make us attuned to respond to fellow human faces.
Studies have shown that ads with human faces get higher click through on average than those without.
The other thing to keep in mind is that if you don't show your face and become the persona behind the brand/course you'll not be able to charge top dollar as a stand-alone individual selling a single course.
People are irrational and make emotion-based decisions and so if they like you they may have no problem plunking down $500 for a short course. Without the human connection they'll be hard pressed to pay $50 for the same course.
I've seen this first hand with a friend who is an online fitness guru. He is high energy and his enthusiasm is infectious and recently he sold thousands of dollars worth of his online course @ $500 a piece. It wasn't highly polished or produced mind you and yet a professionally recorded DVD with the same content sells for $39!
John Du Cane, the South African founder of Dragon Door (and who introduced the western audiences to the kettle bell, from Russia) discovered that when he became the spokesman and featured more prominently alongside his products, his business did a lot better.
By the way, a person's personal signature at the bottom of a product page leads to higher conversion rates, a technique borrowed from old school 'snail mail' direct response marketing.
And lastly, whether you like it or not, NOT showing your face while promoting your course reduces trust and makes your site visitors feel like you are hiding something. You may mean well and fully stand behind it but random internet strangers don't know that and don't know you-yet!
Apr 17, 2019 - 05:56 PM
You don't need to. You'll be better off if you do.