Apr 19, 2019 - 10:30 AM
For the most part, Bing tries to emulate Google's algorithm, so optimizing for Google gets you similar results in Bing. Bing may be a little further behind Google, so some of the more traditional SEO methods (backlinks, header tag optimization, etc) might work better on Bing.
Bing may also be more in tune with Facebook signals, but I haven't seen tests since the two stopped working together. The only sites that I have come across that specifically target Bing are ones that have penalties in Google.
Most of the services measuring market share don't really line up with what we see in reality due to various issues with trying to create panels. The 88.5% figure looks much more accurate.
The main thing I would think about regarding Bing is whether you are doing anything specific for Google's crawlers that you aren't doing for Bing, but should. Examples include:
- Robots.txt exclusions - are you keeping Google out of certain areas? You should probably keep Bing out as well.
- Sitemaps - are you submitting sitemaps directly to Google? You should do the same for Bing. Or, you should list your sitemap in your robots.txt file so any search engine can discover your pages.
- If you are using Google Search Console, then Bing Webmaster Tools might be worth a visit to get feedback on any possible errors they encountered.