May 11, 2019 - 12:18 AM
This tool’s primary value seems to be that it lets you view the performance of your video ads on multiple platforms at once. VideoAmp basically shows sales data alongside impression data for videos, so you can see if those impressions are actually leading to the sales you want, or falling flat.
While this software sounds useful, it seems a little strange that VideoAmp has been around since 2014, yet is virtually un-reviewed online. Typically, if a software is really useful, the name will crop up on review and discussion sites much more regularly than VideoAmp does. But aside from occasional mentions on Reddit (some of which are concerningly negative), brands don’t have much to say about this software yet.
VideoAmp makes bold claims, such as that it “optimizes over $10 billion a year of marketing spend.” However, even if VideoAmp lives up to its claims, it doesn’t sound like it does much outside the traditional range of tracking and attribution.
Showing sales and impressions data together is useful, but it isn’t exactly revolutionary. Neither is tracking data on multiple platforms at once.
If you rely heavily on video ads across many channels, VideoAmp might have some value, but I wouldn’t count on it to change the game for your company.