Aug 30, 2019 - 12:03 PM
How BigCommerce Works
To date, BigCommerce has powered over 160,000 websites, so it’s certainly no small player in the ecommerce platform world. It has also powered sites for some major brands, including Yeti coolers, Pandora, and even Toyota.
BigCommerce offers a very reasonable starting price of $30 a month, although the pricing goes all the way up to the Pro plan at $250 a month. Thanks to the low starting price, it’s a favorite of small- and mid-sized brands that need a sleek, professional site on a budget.
To get a better idea of where it sits in the ecommerce platform spectrum, though, let’s weigh the pros and cons.
BigCommerce remains consistently popular because it has a lot to offer, like these major benefits.
Ease of Use
BigCommerce lets people without web development experience (or the funds to hire a developer) easily set up ecommerce stores, with its straightforward UI. You can also use the built-in app store to customize your site easily.
Great Customer Support
Many small brands face the challenge of a steep learning curve as they try to set up shop, even with easy-to-use platforms. BigCommerce’s customer support can help get them through those difficulties.
It’s easy to reach a representative, and reviewers note that their customer service reps are often knowledgable and capable of solving most issues quickly. The phone support service is available 24/7.
Even with its most basic plan, BigCommerce lets you add unlimited staff accounts, something even Shopify doesn’t offer with its cheapest plan.
BigCommerce’s free features let you do a bit more than Shopify’s do, and BigCommerce also releases new features often. The platform was ahead of the game when it came to offering saved payments, single-page checkouts, and other helpful features to keep customers on the page. This means it might stay on the cutting edge with future features, too. And if you have a large, complex list of products that you need to organize, BigCommerce’s features can handle it more smoothly than Shopify’s can.
All ecommerce platforms have limitations - here are the primary drawbacks of BigCommerce.
Like Shopify, BigCommerce trades off some flexibility by offering simplicity and ease of use. Although you can use apps to customize your site some, you won’t get the same level of flexibility that Magento and WooCommerce can offer. Customizing a theme can get expensive and difficult, and you may never reach the level of customization that you want.
Although BigCommerce does offer attractive themes, it doesn’t offer many of them. That, combined with the lack of flexibility, can make it hard for a brand to build a truly unique site. Unless you invest heavily in customization, a BigCommerce site can easily end up looking kind of generic.
Many BigCommerce users mention that the platform gives them slow-loading sites. While the difference between “slow” and “fast” can be a matter of seconds in the ecommerce world, the slowness can still become a source of much frustration for you and your customers.
Although it’s standard for ecommerce platforms, the fact that BigCommerce charges to unlock features is a drawback for brands. While BigCommerce will let you build a site for $30 a month, it won’t let you do much with the site until you pay more. That can quickly get expensive as you customize your site.
Poor Email Hosting
While BigCommerce does technically offer email hosting, it doesn’t work well enough for most brands’ needs. In fact, BigCommerce itself recommends using a third-party email service, since they don’t offer many necessary features for email.
How It Stacks up Against the Competition
BigCommerce stands nearest Shopify in terms of ease of use: both platforms are even simpler for beginners to learn than WooCommerce is. While some HTML knowledge will help you get more out of BigCommerce’s templates, you don’t need it to set up a basic site.
The platform is also comparable to Shopify in price: both start at around $30 a month, but quickly become more expensive when you want to unlock features. However, since BigCommerce offers more free features than Shopify does from the start, it may actually offer more appeal for many brands. The ability to add unlimited staff accounts is another place BigCommerce “wins” over Shopify.
So, on the spectrum you mention, BigCommerce truly lands right next to Shopify. Whether one is better than the other will come down to what a particular brand is looking for, but both are ideal choices for brands willing to pay steeper prices in order to keep site set-up simple.
Oct 29, 2019 - 06:57 AM
BigCommerce, Founded back in 2009 as a two-person startup, BigCommerce was completely bootstrapped until they managed to get a Series A funding worth 15 million USD from General Catalyst Partners. Right then, BigCommerce also announced that the site’s client base had risen 680% year after year.
It went on to become one of the most popular platforms for all kinds of online entrepreneurs. The company then made a bunch of special deals with giants such as Paypal, Instagram, etc. As a result, it is the one you would like to use if you want huge connections.
Advantages of BigCommerce
- Possessing the single largest collection of built-in features in all of the e-commerce platforms
- It has one of if not, the best SEO helper that can help you tremendously in the process of boosting the store’s ranking in the search engine
- Supporting multiple channels that can sell across a lot of platforms like Pinterest, Instagram, and Facebook.
- The flexibility of the platform is quite great.
Disadvantages of BigCommerce
- It is quite poor for the beginners, as it has quite a complex terminology.
- It does not offer the support of the mobile application, meaning there will not be any BigCommerce mobile app.
- The interface that you will be using to edit your store is actually quite difficult to navigate around.
I do recommend BigCommerce for anyone who is serious about developing a huge online business, though. ;)