Answer
Feb 16, 2021 - 09:07 AM
In the world of ecommerce, reviews are king because most people will want to know more about a particular store before they get involved.
Yotpo is an integrated solution that helps marketers to gather, manage, curate, and respond to different user content from their platform.
They help increase brand awareness by putting the best reviews at the forefront where visitors will be inspired to patronise your brand.
Image source: Yotpo.com
They have extensive solutions for SMS marketing, referrals, loyalty, customer reviews and visual marketing among others.
Brands can be made or broken by reviews and Yotpo is top of the line as far as review sites go so let's look at some pros and cons. Because they might not be for everyone, there are also four alternatives at the very end which you can try out.
Pros of Using Yotpo
• It's extremely easy to set up; and requires minimal coding if any at all.
• Customers will have an easy time leaving reviews which get pushed out automatically.
• It's basically a plug and play because once you fill in the parameters it takes over and will send follow-up emails to your customers with incentives like getting a discount for writing a review.
Cons of Using Yotpo
• While it has a free starting version, the costs build up over time and you could get up into thousands of dollars subscription fee a year.
• People have complained about their support a lot; it's very slow and is not the most reliable.
• It publishes the reviews with the customer names. For someone selling sensitive items, this will make customers hesitate to write reviews.
• Their follow-up emails to customers can be a bit relentless and some people have reported issues whereby they unsubscribed from the promotional emails but they kept getting them.
Yotpo Alternatives to Check Out
Image source: Crunchbase
Loox
This app enables brands to collect customer reviews with optional photos, offer discounts, and display their happy customer content. You can use it to drive referrals, boost trust, and increase customer retention and sales.
They offer four plans as follows:
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Basic at $9.99 per month
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Advanced at $29.99 per month
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Pro at $59.99 per month
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Unlimited at $99.99 per month
Their users love them and enjoy their customer support as well as their great price options.
Image source: Shopify App Store
Judge.me
With this app you simply have to pick an email template and the app will ask your past and present customers for reviews automatically. You can then add these reviews to all major social media outlets and get more organic search traffic.
You can also engage with your brand's community by having a custom Q&A section and allowing users to upload image and video reviews.
They offer two price plans; forever free which is totally free, and Awesome which is $15 per month.
Many people who have tried Yotpo but left due to the high prices have settled on Judge.me so it's safe to say they are worth a shot.
Image source: Shopify App Store
Stamped.io
This application supports small businesses and enterprises with customer correspondence and review forms, social sharing, review incentives, profanity filters, photo reviews and many others.
They have many integrations including Loyalty Lion, WooCommerce, Slack, Magento, Klaviyo, BigCommerce and more. They have six plans in total and they are:
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Free for life
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Basic at $19 per month
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Premium at $39 per month
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Business at $99 per month
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Professional at $249 per month
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Enterprise which will be quoted on a custom basis
They therefore have a plan for everyone and it's easy to find something that will work for you whatever level you are at.
Image source: Trustpilot Business
Trustpilot
This application is easy to use and integrates with many others including BigCommerce and other e-commerce shops.
They have good support that generally responds in a timely manner and increase feedback responses; generating more repeat buyers and identifying potential problem areas.
It's easy for customers to leave reviews which are then merged and shared on highly visible platforms like Google therefore improving the general visibility of the businesses online.
They have two plans; the Free plan and the Standard plan which costs $199 per month so you can pick the one that fits best for you.
Is It Worth the Cost?
With e-commerce, it's exactly like regular commerce- there's a market size at different levels available for different consumers. For this reason, bigger retailers and brands will have bigger budgets for different activities like marketing and other extras.
You don't need to compete with them because there are cost effective solutions for smaller merchants. It's perfectly fine to use a cheaper alternative to Yotpo because the ones above have been tested and found to work well.
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