6 Surprising Benefits of Adding Remarketing to Your Advertising Strategy
Remarketing is a great tool that lets both marketers and businesses show ads to those who have previously visited their site.
By putting a cookie on the visitor’s browser, you could show them ads on the other sites that they may visit. Moreover, remarketing allows you to connect to your target market, encouraging conversions.
This is a great way to boost conversions by encouraging previous site visitors to take your desired action. Hence, ad remarketing is recommended for all companies.
So, if you are not doing it yet, then you should consider implementing it now. Here are the six surprising benefits of adding remarketing in your advertising strategy:
1. Improves brand exposure
Remarketing is a fantastic strategy in boosting brand exposure and awareness. It usually shows ads to site visitors who left before they could even convert.
These ads are placed across the internet on websites that most of your prospects visit. Pretty soon, they will be seeing your ads basically everywhere. When they go online shopping, on their favorite blogs, and so much more!
This also gives them the impression that your brand is larger than it is.
2. Boosts conversion rate
The primary goal of online advertising is to get interaction from the end-user. So, if a user has already spent some time educating themselves of your products and services, they are usually a step ahead as compared to those who have visited your landing page for the very first time.
Moreover, these returning visitors are more likely going to convert than a brand new visitor would.
Remarketing also allows you to target people based on their demographics and interests. This also increases the conversion rates of people who have already visited your site.
3. Helps achieve better ROI
Better conversion rates, in turn, translates into achieving your ROI faster. Not to mention that it can decrease your business’ cost per sale.
Remarketing gives your brand a chance to become a top-of-mind choice for your target customers. Together with the right social referrals, SEO tactics, and standard ads, remarketing can act as a secondary line of attraction to a brand.
At Voy Media Advertising Agency NYC, we believe that cutting losses and achieving better ROI is not only powerful because you want to prevent the loss of leads. In addition, those who have visited your site previously would come back with a higher chance of a conversion.
4. Re-engages and up-sells opportunities
Sometimes, you will website visitors who will not convert or, worse, would even abandon their shopping cart. Now, the question is, how could you connect with this loss of opportunities?
Well, retargeting provides you with an opportunity to reconnect with those who cared to visit your site in the first place. These users the ones who are likely to stay when they return because they are the ones who have shown interest in your business.
Apart from that, you could also target people who are visiting your site via Remarketing Lists for Search Ads. This is accomplished by remarketing to Internet users who visited your website using one of your target keywords.
What you cand do is run an ad and bid for the keywords that the majority of site visitors use. This ensures your ads are served to them.
So, if someone left your site and did not convert, this is a great way to stay on top of their minds!
5. Gain highly targeted audience
Online shopping has been an easy process for everyone, especially if you're doing price comparisons online. The same thing goes when you’re looking for product reviews before making a purchase.
Also, most of the time, visitors who visit your site don't convert on their very first visit. Hence, remarketing is a great way to remind your prospective customers that you're offering a product that they're looking for.
This can lead to an ongoing and cost-effective reminder for your target customers.
Reminding your clients subconsciously that you exist ensures that they remember you whenever they're making buying decisions.
6. Enhanced ad relevancy
One of the most prominent features of remarketing is the ability to serve ads based on the previous actions of your visitors.
For instance, a visitor lands on your e-commerce site and they go to the house cleaning supplies page. You can then serve them with ads of house cleaning supplies once they leave your page.
This is an excellent opportunity to offer a promotion to a product to encourage a customer to complete a purchase.
Over to You
There you have it. Adding remarketing in your current advertising strategy is always a worthwhile component of any marketing program. But keep in mind that remarketing campaigns can be complicated and might need advanced and customized specifications.
Remarketing keeps your brand alive in your customers' minds and does this with half the cost. This makes customers be loyal to your brand.
No matter what your strategies are, or products, remarketing will save the day when it comes to providing highly effective client conversions and sales.
Kevin Urrutia is the founder of Voy Media, a Facebook Ads Agency based in New York. He helps businesses maximize the benefits of Facebook Advertising, leading to a dramatic improvement in sales, while pushing down costs. Voy Media thoroughly studies each client, and comes up with tailor-fit solutions to bring about the best results.
