How to Find the Right Tech Talent for Your E-commerce Startup
E-commerce may be one of the fastest-growing fields in the retail industry. Many people prefer to shop online rather than in traditional stores, and this trend is expected to grow from 14.1% to 22% by 2023 according to these statistics.
The world of E-commerce looks like a lucrative field to invest in. But what does it take to create a successful E-commerce business? You’ll need the right team to start building a functional and outcomes-driven business. Here we’ll show you how to find the right tech team for your E-commerce startup.
Steps to Find the Right Talent for Your E-commerce Company:- Build a Profile
All businesses require different talents depending on their goals and company size. While big companies that are moving to the E-commerce industry may already have an HR team, they will require a larger number of employees and new positions such as an operations manager or a director of sales.
A smaller company may not require such a large number of staff or the same type, but may instead create an operational team. Keep in mind what type of professionals you’re looking for. For example, you may want a Web Developer who knows how to create a website or a project manager with E-commerce experience on your team.
- Find Talent in Online Communities
There are many great online platforms that will allow you to find the best tech talent, such as LinkedIn, Glassdoor, or Upwork. These websites show you their skills, their experience, and their availability to work. In addition to these, there’s another way to find tech talent: online communities. Typically, these groups have professionals that are passionate about their job, and you’ll be able to interact with them without being too formal. This is a great approach to find the right tech talent.
- Find Recent Bootcamp Graduates
This is another excellent way to find high-talented tech professionals. You can partner up with universities or coding bootcamps to find recent graduates. These partnerships may allow you to find outstanding students with incredible talent.
You could also try an internship. This will give students the opportunity to start building a career and get paid at the same time. Plus you’ll get a talented tech worker for your company. The salary for interns is relatively low, and you can decide to hire them as a permanent employee later after the trial period.
- Hire a Freelance Worker
When we talk about hiring freelance workers, we don’t mean that they should remain freelance workers forever. However, this could be a better choice that will allow you to spend less money on the hiring process. You can hire them for a specific project and measure their skills without needing to hire a stranger on the spot. If the project is successful and you like their skills you can hire them.
Tech Talent You Should Have in Your E-commerce Company
Now that we’ve gone over some important considerations when hiring tech talent, it’s important to know what type of talent you will need for your E-commerce company. There will be times when you need to outsource talent or services because some specific tasks may be necessary only once. However, there are other professionals that do need to be hired in-house because they’ll continually be necessary for your company, such as web developers. Here are some of the most indispensable tech professionals you should have in your E-commerce company.
Project Manager and Director of E-commerce:Every project needs someone to handle the leadership position, someone who works as a bridge between members of the team and makes sure that everybody meets their deadlines. This is the job of a Project Manager. They keep an eye on each employee in a project to see if they’re following the steps needed to hit the company’s business goals.
In addition, there’s another figure that could be crucial for your company: the Director of E-commerce. This professional will help you oversee sales performance, create strategies to improve outcomes, and report how the company is doing in terms of inventory and revenue.
Web DeveloperThis could be one of the most important members of the E-commerce team. Did you know that most of your company’s first impressions come from your website’s design? It is crucial that you hire a top-notch Web Developer.
However, it can’t be just any developer. You will need someone who knows how to work with E-commerce websites. Creating a blog and developing an E-commerce website are two different things. E-commerce platforms require a user-oriented design, great filtering and search systems for product catalogs, support for multiple payment methods, and an inventory system so you can generate financial reports. A web developer is someone who you need to hire in-house because your website will always require updates and maintenance.
Digital MarketerDigital marketing may be the best resource for creating more traffic and visibility for your website. A digital marketer is someone who creates strategies to increase customer engagement and the overall recognition of your company. Digital marketers handle social media platforms, customer service operations, digital analysis, and SEO strategies. This last part is fundamental and will help your company have a better position in Google searches.
In an E-commerce company, a digital manager must also handle email campaigns and influencer marketing. They must coordinate with the development team to update the content of the website so it can function in tandem with digital marketing strategies. For example, if you plan to offer a discount or coupon, all platforms should be able to accommodate that coupon, including the website. Another example is when the digital marketing team wants to create a digital loyalty program that may tie in with software or a mobile app. Both the development team and digital marketing team must work together hand in hand.
