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Internet personality Mr. Beast (170 million YouTube followers) launched a chocolate brand, but the Almond-flavored bars were not selling as briskly as projected, so they used 1-click upsells to move excess inventory. In three weeks he moved an additional 80K bars. The take rate on the 1-click upsell was 23% and the increase in Average Order Value was $20. For a total of $1.6 million. This was done using o Read more
The modern world has a digital marketplace buzzing louder than a beehive in summer. Here, standing out is about more than just having great products. It's about creating meaningful connections, fostering communities, and surprising customers to elevate their experience with your brand. There are plenty of eCommerce marketing tactics a brand can leverage, from digital marketing to social media and community marketing. Read more
By Ben Cogan I don’t think most people working in DTC understand how badly public DTC companies have performed in the stock market. It’s bad–really bad. Almost no one has been spared. Here’s a rundown of the performance of some representative brands: MC denoted “Market Capitalization” - Allbirds (Footwear). Down 96% from peak. Market cap: $176mm - Blue Apron (F Read more
Everyone who’s ever created anything online knows that plagiarizing content is like taking a rusty gun to your brand’s legs, pulling the trigger, and—best case scenario—crippling your e-Commerce business or—worst case scenario—killing your eCommerce business. But not many eCommerce entrepreneurs have taken the time to dig in and explore why that’s the case. So today, that& Read more
eCommerce is no longer a nice-to-have, it’s a way of life. As the popularity of online commerce grows, innovators are developing new concepts to help it expand even further over the coming years. Livestream shopping and the ‘live commerce’ movement are some of the most promising concepts that are already shaping the future of eCommerce on a global scale. The livestream commerce trend has its root Read more
