About This Q&A
Ask a question and get answers from topic experts
Ecommerce General Q&A
SubscribeActivity timeframe
-
Monday (May 18th) was the 40th anniversary of the Mount St. Helens eruption and it reminded me of the ad below, that appeared in the print edition of the Wall Street Journal circa Feb 2017.
I don't know how it performed but it is an effective ad, that uses the classic story lead. I clipped it and put it in our swipe file. The company that ran it is Stauer, a Direct-to-Consumer jeweler. Below is the full text of th Read more
Although Hershell Gordon Lewis is more famous for being ‘the father of gore’ (a genre of horror film with graphic violence), he was unquestionably one of the best direct-response copywriters of the last 50 years. With the rise of DTC (Direct-To-Consumer) ecommerce companies like Dollar Shave Club, Casper, Third Love and others, his insights are as urgent as they are relevant!
I dusted off my old, do Read more
Meghan Trainor, she of the “All About the Bass No Treble” fame is a FullBeauty ambassador.
FullBeauty is the leading retailer for full-sized women, with about $1.4 billion in annual revenue across all their brands: Jessica London, Roaman's, Woman Within, KingSize, BrylaneHome, Ellos
They’ve been around since 1920, have changed ownership several times and recently filed for bankrupt Read more
Image source: TechCrunch
There is no denying that we are now facing a COVID recession . In fact, this corona-virus induced downturn has caused some parts of the economy to stop. A lot of us are facing a quite uncertain reality.
But let's get to the brighter side first. Sooner or later, everything will have a rapid rebound once a vaccine or other solutions can be found.
Second, this will provide busi Read more
