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Image credit: dadazi.net Dronacharya was an accomplished warrior, and trained his royal students well in the art of archery. One day he decided to test their archery skills. Setting up a painted wooden fish on top of a tall pole, he then installed the pole at the center of a pool of water. He told his students that he wanted them to look down at the reflection of the fish in the water and shoot the eye of Read more
How Shayan Zadeh Built and Sold Dating Site Zoosk for $250 Million--then Acquired This Storied Brand
Click here or on the image above to listen to the podcast. In this episode we talk to Shayan Zadeh , the co-founder of Zoosk (sold for $250 Million) and now the CEO of Dressbarn . Discover: How he acquired the first 200,000 users overnight for Zoosk and solved the classic chicken-egg problem, common in marketplaces (men won't come till there are women and vice-versa) Did he rig Zoosk to favor Read more
E-commerce may be one of the fastest-growing fields in the retail industry. Many people prefer to shop online rather than in traditional stores, and this trend is expected to grow from 14.1% to 22% by 2023 according to these statistics . The world of E-commerce looks like a lucrative field to invest in. But what does it take to create a successful E-commerce business? You’ll need the right team to start b Read more
Image credit: c hannelweb.co.uk “Say you set up a burger stand on the street and are allowed to pick one advantage that will be denied to your competitors. What would you choose to ensure your business thrives?” Think about it for a moment and write down your answer. What did you choose? That was the question the late, great direct response marketing guru Gary Halbert often posed to his Read more
Monday (May 18th) was the 40th anniversary of the Mount St. Helens eruption and it reminded me of the ad below, that appeared in the print edition of the Wall Street Journal circa Feb 2017. I don't know how it performed but it is an effective ad, that uses the classic story lead. I clipped it and put it in our swipe file. The company that ran it is Stauer, a Direct-to-Consumer jeweler. Below is the full text of th Read more
