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Ecommerce General
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E-commerce may be one of the fastest-growing fields in the retail industry. Many people prefer to shop online rather than in traditional stores, and this trend is expected to grow from 14.1% to 22% by 2023 according to these statistics . The world of E-commerce looks like a lucrative field to invest in. But what does it take to create a successful E-commerce business? You’ll need the right team to start b Read more
Image credit: c hannelweb.co.uk “Say you set up a burger stand on the street and are allowed to pick one advantage that will be denied to your competitors. What would you choose to ensure your business thrives?” Think about it for a moment and write down your answer. What did you choose? That was the question the late, great direct response marketing guru Gary Halbert often posed to his Read more
Monday (May 18th) was the 40th anniversary of the Mount St. Helens eruption and it reminded me of the ad below, that appeared in the print edition of the Wall Street Journal circa Feb 2017. I don't know how it performed but it is an effective ad, that uses the classic story lead. I clipped it and put it in our swipe file. The company that ran it is Stauer, a Direct-to-Consumer jeweler. Below is the full text of th Read more
Although Hershell Gordon Lewis is more famous for being ‘the father of gore’ (a genre of horror film with graphic violence), he was unquestionably one of the best direct-response copywriters of the last 50 years. With the rise of DTC (Direct-To-Consumer) ecommerce companies like Dollar Shave Club, Casper, Third Love and others, his insights are as urgent as they are relevant! I dusted off my old, do Read more
Meghan Trainor, she of the “All About the Bass No Treble” fame is a FullBeauty ambassador. FullBeauty is the leading retailer for full-sized women, with about $1.4 billion in annual revenue across all their brands: Jessica London, Roaman's, Woman Within, KingSize, BrylaneHome, Ellos They’ve been around since 1920, have changed ownership several times and recently filed for bankrupt Read more
