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This is an excerpt from the book Pre-Suasion by Robert Cialdini, the best-selling author of Influence and the most cited social psychologist of our times.
The premise of his book is, “optimal persuasion is achieved only through optimal pre -suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” [Amazon Reviewer] By preparing people to be recept ... Read more
Definition of SEO Search engine optimization (SEO) is the act of building your website in such a way that it ranks well on Google. A 2014 study from Advanced Web Ranking concluded that 67% of searchers stay within the top five search results, and only 5% make it to page two. Thus, the goal of the SEO expert is to use organic means to get as many first page results as possible and to ultimately make it into the t ... Read more
Registering a Domain Name for Your Website Choosing a domain name is not a simple decision. But, it is one of the most important choices you will make for your website. The domain name you choose has a huge impact on the direction of your website, your branding, your online and offline marketing, and even the direction your company takes. Apart from deliberation of your domain name, a lot goes into the process o ... Read more
Why does the image with a higher click through have higher Cost Per Click?
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