This article was originally published on GeekWire Hi Jeff, I am a fitness enthusiast/hobbyist and smalltime online merchant who primarily sells our own fitness products through our website. After a customer buys one of our products, we often also sell them related products found on Amazon.com through your Amazon Associates program. Everyone wins when we do this. The customer gets a wider selection of products, A ... Read more
Image Credit: Jon Ragnarsson
As an entrepreneur, I’m well experienced at wearing multiple hats and in such, in viewing companies through a multitude of lenses: production, marketing, sales, finance, etc.
The same is true as an investor, where I swap between two distinct hats: Personal and Professional investor.
You’d think these two hats were identical, but they are not. They are co ... Read more
What is Content Marketing? Content marketing is the heart and soul of digital marketing. It’s the creative content that isn’t a direct advertisement but still supports the product. This could appear as blog articles, video spots, and social media posts. It typically includes some kind of copywriting and/or scripting. It typically captures the brand and spirit of the product and communicates the values in a creat ... Read more