This article was originally published on GeekWire Hi Jeff, I am a fitness enthusiast/hobbyist and smalltime online merchant who primarily sells our own fitness products through our website. After a customer buys one of our products, we often also sell them related products found on Amazon.com through your Amazon Associates program. Everyone wins when we do this. The customer gets a wider selection of products, A ... Read more
What is Content Marketing? Content marketing is the heart and soul of digital marketing. It’s the creative content that isn’t a direct advertisement but still supports the product. This could appear as blog articles, video spots, and social media posts. It typically includes some kind of copywriting and/or scripting. It typically captures the brand and spirit of the product and communicates the values in a creat ... Read more
Image Credit: Jon Ragnarsson
As an entrepreneur, I’m well experienced at wearing multiple hats and in such, in viewing companies through a multitude of lenses: production, marketing, sales, finance, etc.
The same is true as an investor, where I swap between two distinct hats: Personal and Professional investor.
You’d think these two hats were identical, but they are not. They are co ... Read more