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This post is based on a talk by Ron Wiener , the CEO of iMovr (maker of treadmill desks) at a past Seattle Hacker News meetup . Ron is a serial entrepreneur who has founded six companies, five of which were venture backed. He was featured in the reality series Startup Junkies , while founding Earth Class Mail —a company that receives physical mail on behalf its customers and then emails them digital copies of the m Read more
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This is an example of a "Blue Ocean" business idea. "Blue Ocean" companies are generally much more profitable and successful. For more context see the first three parts of the series here : CrossFit is an example of a Blue Ocean strategy that looks across strategic groups within an industry. Within the market for customers who exercise at gyms, the low-cost provider strategic group is large gym chains (24 Hour Fitnes Read more
