About This Q&A
Ask a question and get answers from topic experts
Book Summaries Q&A
SubscribeActivity timeframe
-
This is an excerpt from Trevor Noah's amazing autobiography Born a Crime: Stories from a South African Childhood The money kept rolling in and I was balling out of control. This is how balling I was: I bought a cordless telephone. This was before everyone had a cellphone. The range on this cordless phone was strong enough that I could put the base outside my window, walk the two blocks to McDonald’s, order my l Read more
This is an example of a "Blue Ocean" business idea. "Blue Ocean" companies are generally much more profitable and successful. For more context see the first three parts of the series here : CrossFit is an example of a Blue Ocean strategy that looks across strategic groups within an industry. Within the market for customers who exercise at gyms, the low-cost provider strategic group is large gym chains (24 Hour Fitnes Read more
What do you think about the book Buyology? (Truth and Lies about why we buy)
Asked 5 years ago 1 answer
A Summarized excerpt from the book How Will You Measure Your Life , which we recommend! RIP Clayton. Your insights and incisive thinking will be missed. "The job-to-be-done theory arose on project for a big fast-food chain. The company was trying to increase milkshake sales. They'd spent months studying the issue and interviewed quintessential milkshake consumers: "Do you want it chocolatier? Cheaper? Chunkier?&rdquo Read more
Meltwater CEO, Jorn Lyseggen makes a case for his new book, Outside Insight, by analyzing a world that is “drowning” in data. Jorn claims that the data that is scattered online can weave a fascinating story. The author refers to data as “digital breadcrumbs” that we leave behind in the course of our browsing the internet. By simply following this trail of “digital breadcrumbs” and piecing them together, the puzzle of Read more
