Image courtesy of beta2boss.com “Advertising, once a gamble, has become, under able direction, one of the safest business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.” [1] The above quote is from Claude Hopkins who, in 1923, wrote the seminal advertising treatise, “Scientific Advertising”. He famously made toothpaste mainstream in America Read more
Overview - What is Blue Ocean Strategy? Blue Ocean Strategy has been a corporate and business “buzzword” for over twelve years. But it is part of the business strategy lexicon for a reason. Blue Ocean Strategy is a powerful tool for entrepreneurs who want to create new markets instead of competing within established markets. The goal of Blue Ocean Strategy is not to generate business concepts that compete for market Read more
Warren Buffett is usually considered the greatest investor of all time but one thing that is often overlooked is how much his longevity has helped. Yes, he is worth $110 billion. Yes, he’s compounded money at a 22% annualized rate. But he also started investing in stocks at age 10 and is now 91. That is 81 years of compounding. By the way, 95% of his wealth accrued after age 65. If he had started investing at 3 Read more
This is the third and final part of the Blue Ocean Strategy series. Parts one and two can be found below: Part 1: Blue Ocean Strategy -- Finding and Exploiting Uncontested Markets Part 2: Blue Ocean Strategy -- Discovering a "Value Innovation" Idea Blue Ocean ideas are all over the place just waiting to be discovered. But finding them is often like a trying to find a specific shell on a huge beach. Commerci Read more