The price you get for a product can vary greatly depending on the context. Don't believe this? Hot dog at a grocery store = $0.62 Hot dog at a gas station = $1.50 Hot dog at a ballpark = $6.00 Most of us are extremely price conscious. We have preset limits we rarely go beyond. You’d never pay $6 per hot dog at the grocery store. Your pack of 8 weenies would be $48, not $4.99. Howev Read more
An e-commerce website is very much like a physical store but in the digital space. If you were operating the latter, you would do everything you can to secure the premises. Such include installing proper locking systems and mounting monitoring cameras. You would also invest in hiring security personnel. Their work would be to check people walking in and out of the establishment. They may also run extra checks, suc Read more
Recently, a retail store owner asked me the following question: What tips can you offer to a retail store not yet quite ready for ecommerce? We realize we eventually need to embrace ecommerce. We have a few local stores and a WordPress website and will eventually try to sell online. For now, we are first trying to digitize our operations as bridge to full ecommerce. As it is a common situation for 'old economy' mom a Read more