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Ecommerce General Q&A
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By Ben Cogan
I don’t think most people working in DTC understand how badly public DTC companies have performed in the stock market. It’s bad–really bad.
Almost no one has been spared. Here’s a rundown of the performance of some representative brands: MC denoted “Market Capitalization”
- Allbirds (Footwear). Down 96% from peak. Market cap: $176mm
- Blue Apron (F Read more
This is the first in our series H ow We Made It In Ecommerce . Check out the other episodes here .
Click Here to Listen to the Podcast
Triumphant Trina outside her business premises
What do you do when you suspect the skincare companies you trusted are actively harming your health? For Trina Felber, the answer was obvious: start a skincare company of your own.
“I’m an all or nothin Read more
How do you prioritize SEO/PPC, CRO, Social Media, Copywriting, Branding, Email Marketing?
Asked 3 years ago 2 answers
The modern world has a digital marketplace buzzing louder than a beehive in summer. Here, standing out is about more than just having great products. It's about creating meaningful connections, fostering communities, and surprising customers to elevate their experience with your brand. There are plenty of eCommerce marketing tactics a brand can leverage, from digital marketing to social media and community marketing. Read more
