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Facebook Ads Q&A
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I run Facebook ads for a living and thus, I have seen the ugly underbelly of many ad accounts. There are many common mistakes I come across that are relatively easy to fix. A lot of people come to me for help with ads when they have only been running their business for a short amount of time and haven’t proven their product. This is by far the biggest issue I see. Most of these people have very low qualit Read more
Always do a Facebook campaign optimized for sales NOT engagement, goes the conventional wisdom. After all, you can’t eat likes, shares and comments :) Most of the time this is true. I do however believe there one or two scenarios where a Post Engagement campaign can be extremely useful when you do it properly. A Post Engagement Campaign is one optimized to get likes, shares and comments as opposed t Read more
Marketing Image Credit: Steve Bruce By Steve Bruce, Owner Steve Bruce Agency Thought I would make a post to help people out with the question of "how much should I be spending on ads?" - and the actual answer to that question is: "as much as you can! (profitably of course)" However, the strategy for spending $10 per day is different than $100 and is so much different than $1,000. I've been running Face Read more
