How would I go about marketing a line of muscle-building fitness products to the Chinese market?
We have a line of muscle building products (supplements, training videos and light equipment) that I think will do well in China since their incomes are rising. The men also want to look good to get the few women available! We done reasonably well in the US but it is a small market compared to those who want to lose weight. To stay true to our focus, we would like to try the Chinese market. Where do we start? Alibaba? Weibo? Taobao? We have a modest budget.
First, finding out about the Chinese muscle building products markers to understand the competitive landscape. Second, understand how your product should be sold in that market. Third, form strategic partnerships for distribution.