Answers
Aug 17, 2017 - 09:37 AM
A biggie is copying what big companies do i.e. "brand advertising". Dan Kennedy talks a lot about this in his book NO B.S. marketing for Small Businesses. An owner will see a Cartier ad in the Wall Street Journal with just the logo and a catch phrase and then do something similar, instead of doing a direct response ad with a goal of generating leads or sales and a way to track the results.
He likes to say that startups should build brand as 'residual effect of profitable sales' rather than directly by doing what big cos do. In big cos the person paying for the ads is not spending their own money so they can do whatever they want to do and as a startup, you should not copy them.
He likes to say that startups should build brand as 'residual effect of profitable sales' rather than directly by doing what big cos do. In big cos the person paying for the ads is not spending their own money so they can do whatever they want to do and as a startup, you should not copy them.
Aug 18, 2017 - 09:40 AM
One big mistake that startups make is using the wrong channels when trying to reach potential customers. It is important to understand your target audience to utilize these channels. You don't want to waste time or resources by using the wrong channels.
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