Answers
Aug 16, 2018 - 10:16 PM
Here two great books on the subject.
1. Traction: How any startup can get explosive growth (by Gabriel Weinberg, founder of DuckDuckGo)
https://www.amazon.com/gp/product/1591848369/ref=d...
2. Contagious: Why Things Catch On (by Jonah Berger)
https://www.amazon.com/Contagious-Things-Catch-Jon...
I may post excerpts from the books later on, but it is late at night and I need to sleep!
1. Traction: How any startup can get explosive growth (by Gabriel Weinberg, founder of DuckDuckGo)
https://www.amazon.com/gp/product/1591848369/ref=d...
2. Contagious: Why Things Catch On (by Jonah Berger)
https://www.amazon.com/Contagious-Things-Catch-Jon...
I may post excerpts from the books later on, but it is late at night and I need to sleep!
Aug 18, 2018 - 01:32 AM
Going viral hinges some on luck, but more so, it hinges on having marketing chops. Luckily, there are many resources that can help you learn how to increase the chances of going viral (although you can never quite guarantee it).
Hootsuite offers a comprehensive free social media marketing course online. Although it’s not specifically geared toward going viral, the course teaches you how to best use marketing strategies to create content for different social media platforms, which can increase your chances of going viral. Udemy, another online learning platform, offers a number of courses about creating viral content - although it’s not free.
You’ll find that most resources for learning about viral content are online, since this is a modern, online concept. Free advice abounds on the internet. However, there are a few books out there, too. For example, “How to Go Viral and Reach Millions” features persuasion advice from well-known public figures, and has good reviews, although I haven’t personally read it.
Many individuals also sell their tips for achieving viral online success in the form of online courses - although you need to be careful with these courses, since any individual can claim expertise online, but not all of them can prove it.
Generally speaking, the more you learn about online and social media marketing strategies, the better you’ll get at making viral content. There aren’t really any quick hacks or shortcuts for going viral, unfortunately. The top advice includes well-known strategies such as knowing your audience, connecting emotionally, and making content that’s easy to share. Invest your time in becoming an online marketing expert, and you’ll develop the skills you need to make your content go viral.
Hootsuite offers a comprehensive free social media marketing course online. Although it’s not specifically geared toward going viral, the course teaches you how to best use marketing strategies to create content for different social media platforms, which can increase your chances of going viral. Udemy, another online learning platform, offers a number of courses about creating viral content - although it’s not free.
You’ll find that most resources for learning about viral content are online, since this is a modern, online concept. Free advice abounds on the internet. However, there are a few books out there, too. For example, “How to Go Viral and Reach Millions” features persuasion advice from well-known public figures, and has good reviews, although I haven’t personally read it.
Many individuals also sell their tips for achieving viral online success in the form of online courses - although you need to be careful with these courses, since any individual can claim expertise online, but not all of them can prove it.
Generally speaking, the more you learn about online and social media marketing strategies, the better you’ll get at making viral content. There aren’t really any quick hacks or shortcuts for going viral, unfortunately. The top advice includes well-known strategies such as knowing your audience, connecting emotionally, and making content that’s easy to share. Invest your time in becoming an online marketing expert, and you’ll develop the skills you need to make your content go viral.
Aug 29, 2018 - 11:04 PM
Going viral is the Holy Grail for content marketers, influencers and creatives. A post usually undergoes a process of getting exposure through concerted efforts of its creators. When a post goes viral, it usually has short-circuited the entire process.
There is no one-size-fits all approach to getting your content to go viral, and getting the job done takes more than just sharing a post.
However, BuzzSumo found that content that go viral have a similar set of characteristics. They opine that such content is often loaded with features that trigger instinctive sharing amongst its readers.
Most of content that is shared and go viral are loaded with either all or a mix of the following characteristics:
-Amusing, Invokes awe, and laughter
-Appeals to people’s esteem by making them look smart for sharing
-Comprises lists and infographics
-Emanates from trusted sources
Marketo studied reasons as to why people share content online. The outcome by and large, mirrored BuzzSumo’s findings on why people share content. They identified that people to share content to:
-Advise – give hints, tips
-Warn people by calling out potential dangers
-Amuse or entertain
-Inspire people through images and quotes
-Unite people by making them feel part of the tribe
These two sets of lists have a fair amount of overlap as well as unique differences but they point us to a general direction to follow in pursuit of creating viral content. By creating content that taps into these characteristics, then you might have a slight chance of making your content go viral.
While we have seen the general outlook of what makes content shareable, let’s have a look at the content itself. What must your content look like in order to cut the list of viral content this year?
Caveat emptor!! : Viral posts are outliers
While the idea of making content go viral lingers in your mind, one reality check is that viral posts are rare – outliers, of sorts.
Digital Marketing Institute analyzed over 100 million headlines posts and articles across multiple platforms and networks to determine network to determine the typical share count and found out that the prevailing rate is 8 shares per post.
What works in 2018?
-Work on an outstanding headline – BuzzFeed has 50 potential headlines for every article.
-List format – lists still rule – share content that provokes awe and amusement, think picture lists (images work)
Where to go for more resources
Books – Contagious
-Positioning
Blogs – I found this post from Bufferapp's Blog not only compelling but almost scientific as well.
Online Courses and MOOCs - Udemy has extensive sources on this topic as well.
There is no one-size-fits all approach to getting your content to go viral, and getting the job done takes more than just sharing a post.
However, BuzzSumo found that content that go viral have a similar set of characteristics. They opine that such content is often loaded with features that trigger instinctive sharing amongst its readers.
Most of content that is shared and go viral are loaded with either all or a mix of the following characteristics:
-Amusing, Invokes awe, and laughter
-Appeals to people’s esteem by making them look smart for sharing
-Comprises lists and infographics
-Emanates from trusted sources
Marketo studied reasons as to why people share content online. The outcome by and large, mirrored BuzzSumo’s findings on why people share content. They identified that people to share content to:
-Advise – give hints, tips
-Warn people by calling out potential dangers
-Amuse or entertain
-Inspire people through images and quotes
-Unite people by making them feel part of the tribe
These two sets of lists have a fair amount of overlap as well as unique differences but they point us to a general direction to follow in pursuit of creating viral content. By creating content that taps into these characteristics, then you might have a slight chance of making your content go viral.
While we have seen the general outlook of what makes content shareable, let’s have a look at the content itself. What must your content look like in order to cut the list of viral content this year?
Caveat emptor!! : Viral posts are outliers
While the idea of making content go viral lingers in your mind, one reality check is that viral posts are rare – outliers, of sorts.
Digital Marketing Institute analyzed over 100 million headlines posts and articles across multiple platforms and networks to determine network to determine the typical share count and found out that the prevailing rate is 8 shares per post.
What works in 2018?
-Work on an outstanding headline – BuzzFeed has 50 potential headlines for every article.
-List format – lists still rule – share content that provokes awe and amusement, think picture lists (images work)
Where to go for more resources
Books – Contagious
-Positioning
Blogs – I found this post from Bufferapp's Blog not only compelling but almost scientific as well.
Online Courses and MOOCs - Udemy has extensive sources on this topic as well.
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