Sep 30, 2018 - 09:34 PM
Although Reddit has a large built-in audience, you can’t rely on numbers alone for success. Your ad copy still has to be compelling enough to get results. You also need to match your ad to the right subreddit, where it’s providing value to the audience. If you don’t know Reddit well, this can be a challenge.
If you have something that appeals to a general Reddit audience, not just a specific subreddit, you might have better luck.
Remember, your ad doesn’t have to sell a product outright. It can focus on other conversions, such as getting new visitors to your site. Don’t forget to write your copy in the proper tone for that section of Reddit, keeping your audience in mind.
The less “sales-y” your ad is, the better. Reddit users are trying to escape the noise and marketing of other online spaces. They tend to be tech-savvy and wise to many marketing tricks.
One benefit of Reddit is that you can also use the threads to garner free advice. If your ad went wrong, they’ll often tell you outright.
You might want to start by joining the Reddit community and making some organic promotional posts to learn the ropes. Again, don’t be sales-y: be an invested part of the conversation who just happens to have a product or service to mention when it’s relevant. This can help you troubleshoot your approach and get feedback before you invest in paid ads.