May 09, 2019 - 01:43 PM
My initial sense is that they use Machine Learning models to find the most productive audience segments for your campaigns goal, whether it be leads, sales, shares or click through.
From the description, the technology seems sound but I wonder what they do differently from what Facebook and Google are already doing.
Facebook also uses machine learning to optimize ads and because they are the source of the data and have more sophistication, it is tough to imagine how some third party startup would beat them, unless they are doing something similar what Evolv AI does for landing pages. I am writing a detailed review on their impressive tech and will publish soon.
I just signed up for the AdExt tool anyway and created an account to test with Facebook ads. I will report back in a few weeks.
May 11, 2019 - 04:20 AM
AdExt uses machine learning models to automate ad optimization on Facebook and Google. This tool seems to be mainly aimed at small businesses who might have a hard time reaching their very small and specific target audiences with ads that resonate.
Its AI algorithms run simulations to find out who to show ads to, when to show them, and where to show them for the best results.
The platform connects with existing ad accounts on Facebook and Google, but promises to make your existing campaigns even more effective.
Basically, AdExt’s goal is to speed up and automate the trial-and-error process marketing teams usually have to go through to find out what’s not working, tweak it, and then try again. The company bills itself as an “Audience Management as a Service (AMaaS)” brand.
The machine learning aspect also means the algorithm will work to determine just how much tweaking should be done, with an “if it’s not broke, don’t fix it” approach. So you can assume AdExt will focus on fixing what’s not working, instead of running endless simulations on ads even after it’s landed on a good approach. The AI also uses your historical data to guide its learning.
Of course, it’s hard to say if AdExt lives up to its bold claims, like doubling your conversion rates. The startup only started in 2017 (with an impressive round of seed funding).
Although it’s grown quickly and even acquired a competitor since then, small business owners have yet to share their thoughts about the service online. Right now, AdExt is in open beta testing for those who want to try it out, and it will probably take a while for the reviews to come in.