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Aug 07, 2019 - 10:57 AM
One glaring omission in this infographic is the level of fraud and fake followers among influencers. According to the article below:
The scale of fraud in the emerging influencer market is far higher than we realize, according to a new report. Globally, influencer marketing spend is up to $8.5 billion in 2019, and the industry is forecast to hit up to $10 billion in 2020, according to research by Mediakix. New York-based cybersecurity company CHEQ has worked with the University of Baltimore business school to assess the direct economic costs of fake followers. Its "Economic cost of bad actors on the Internet" report highlights the true -- and hidden costs of influencer marketing for brands.
https://www.zdnet.com/article/fake-influencer-follower-fraud-to-cost-companies-
1-3b-in-2019/
Sep 04, 2019 - 06:45 AM
hi there,
I totally agree with the point of view that influencer marketing is one of the most important marketing strategies nowadays. As a member of a marketing agency, I can highly recommend a tool called ShowMB. It is so important to find real, verified influencers. Here you can find them with different kinds of filters and features. They promote their MediaKit what makes it easy for you to find influencers matching to your marketing targets. Furthermore, it is a international platform, which is a great benefit. So we created a job offer and found influencers all around the world to collaborate with them. If you are intereted, you definitely should check it out: https://www.showmb.com/us/en-us/l/influencer-marketing/
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