Nov 04, 2019 - 08:15 PM
The answer is YES
If you want your digital marketing campaigns to give good results, you have to be able to offer visitors a second chance to become customers. This second chance is an opportunity, also known as remarketing.
The more we know about the behavior of users on the internet, the more we realize how complex the journey of the client can be and how necessary it is to have several points of contact with the same user over time. When users come to our website for the first time, 98% of visitors are still not ready to convert ... but that does not mean that we have lost them forever.
The solution, of course, is to have a retargeting strategy in place that reminds users that we are there for them
Hope it's helpful!
Nov 05, 2019 - 08:15 AM
Here is a useful article on how exactly to remarket on Facebook to produce the highest ROI: