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Apr 17, 2022 - 01:50 PM
Consumers don't yet know what this means. Here's what a Wall Street Journal article says:
https://www.wsj.com/articles/carbon-n...
https://www.wsj.com/articles/carbon-n...
“Most consumers don’t know what the hell carbon neutral is,” said Suzanne Shelton, chief executive of sustainability marketing firm Shelton Group, which has worked with dozens of Fortune 500 companies. A 2020 Shelton Group survey found that just 35% of U.S. respondents could confidently explain what a carbon footprint was.
There is no shared definition of carbon neutrality, but the term generally means a company acquired enough carbon offsets—credits representing emissions averted or removed from the atmosphere—to equal its operational emissions over a given period. Carbon neutral is different from “net zero,” which requires companies to reduce emissions over the long term and rely less on offsets.
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