Answer
Jun 21, 2022 - 09:44 PM
To be sure you don't lose money, test it--so that those who take you up on it do not cost you more than you make.
Here's an example of a great unconditional guarantee that produced 2x plus more sales. It was used by Jason Fladlien to promote his course and shared by Alex Hormozi of the $100 million dollar offers fame:
“I’m not asking you to decide yes or no today...I'm asking you to make a fully informed decision, that is all. The only way you can make a fully informed decision is on the inside, not the outside.
So you get on the inside and see if everything we say on this webinar is true and valuable to you. Then, if it is, that’s when you decide to keep it. If it’s not for you, no hard feelings.
You will then, after signing up at URL be able to make a fully informed decision that this isn’t for you. But you can’t make this decision right now for the same reason you don't buy a house without first looking at the inside of it. And know this...whether it’s 29 min or 29 days from now...if you ain’t happy, I ain’t happy.
For any reason whatsoever, if you want your money back you can get it because I only want to keep your money if you’re happy. All you have to do is go to support@xyz.com and tell use “gimme my money” and you got it, and in short order - our response times to any support request average 61min over a 24/7 time period.
You can only make such a guarantee when you're confident that what you have is the real deal and I'm fairly confident that when you sign up at URL you’re getting exactly what you need to BENEFIT.”
Hormozi also talks about the interesting concept of an 'Anti Guarantee' i.e. owning the fact that you are not offering a guarantee, which can be more effective than being neutral. Eg.
ALL SALES ARE FINAL
The information we share in this course is so valuable that once you learn it, you will almost certainly do X. As such, all sales are final.
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