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Are you an ambitious founder, manager or executive? This surprising sin of communication will help you raise a lot more capital and/or be viewed favorably as a leader, according to recently published research by a renowned professor at an Ivy League university. Any other time, committing the sin is bad. Use it in your pitch deck or in interviews for senior roles, though, and it is magical pixie dust! Vent Read more
The modern world has a digital marketplace buzzing louder than a beehive in summer. Here, standing out is about more than just having great products. It's about creating meaningful connections, fostering communities, and surprising customers to elevate their experience with your brand. There are plenty of eCommerce marketing tactics a brand can leverage, from digital marketing to social media and community marketing. Read more
An Excerpt from the Book Making Websites Win "Be aware of the reader’s memory buffer. To make your writing easy to understand, you should be constantly aware of the reader’s memory buffer. As a person reads, his or her brain constantly processes and interprets the incoming words. In doing so, it loads the words into a short-term memory—a buffer—and then discharges them when the meaning has bee Read more
The 7 Laws of Sales Success: Violate any one of these and your toil will be in vain... 1. Sales is a lot like golf. You can make it so complicated as to be impossible or you can simply walk up and hit the ball. My advice is to walk up and hit the ball. 2. Sales is about people and problem solving. Not technology or solutions. 3. People buy 4 things and 4 things only: time, money, sex, and approval/peace of mind. If y Read more
Image Source If you run a WooCommerce site, you need a good Point of Sale (POS) plugin to help synchronize all the data relating to the stock calculation and product billing. A good POS plugin will enhance the functionality of your e-Commerce store and make it easier to run by helping in processing transactions, taking orders, conducting business analytics, and inventory management. WooCommerce POS integrati Read more
