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For context, my team and I have a Shopify app called Monk upsell and we're working to diversify away from Shopify to de-risk ourselves and hence did this in-depth research of where we could go next. Relevant for Shopify app devs/DTC agencies & founders starting from scratch or looking to switch platforms. Here's what we learnt from our analysis: As you go from small to mid to up-market DTC brands the sha Read more
Excerpted from the book Making Websites Win by Karl Blank. Some products or services—particularly those that are complex—can be hard to describe. When such products are sold using a traditional brand-marketing approach, the results are often disastrous. The visitors don’t buy because they don’t understand what they’ll get. Examples • Unclear branding waffle : “Music, Read more
Image Credit: Entrepreneur.com E-commerce has been growing rapidly in the past few years, especially due to the global pandemic that forced many people to switch to online shopping. However, even though there are many people now choosing to shop online, it can still be a very competitive environment for many new online stores. This is exactly why you need to choose a niche and aim to establish yourself in that Read more
Image credit: c hannelweb.co.uk “Say you set up a burger stand on the street and are allowed to pick one advantage that will be denied to your competitors. What would you choose to ensure your business thrives?” Think about it for a moment and write down your answer. What did you choose? That was the question the late, great direct response marketing guru Gary Halbert often posed to his Read more
In this post, we share a CRO (Conversion Rate Optimization) case study from Protalus, one of the fastest growing footwear companies in the world. They make an insole that corrects the mis-alignment suffered by roughly 85% of the population. Mis-alignment is the cause of most back, knee and foot pain. Back pain alone is estimated to be worth $100 billion a year. Summary • We (with Protalus’ team) increased direct sale Read more
