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Nuggets of wisdom from the book : We’ve instrumentalized niceness as a way of greasing the social wheels, yet it’s often a ruse. We’re polite and we don’t disagree to get through daily existence with the least degree of friction. But by turning niceness into a lubricant, we’ve leeched it of meaning. A smile and a nod might signify “Get me out of here!” as much as Read more
Image Credit: Amazon.com Guest Post by Common Orchid (who prefers to keep his identity private). I've been using WooCommerce for just about 5 years now for my store (we sell software, digital/download only), and over that time we've gradually integrated plugins - both officially sold by WooCommerce itself, and 3rd party ones. Some have worked great and helped us solve important problems! Others, not so Read more
Excerpted from the book Making Websites Win by Karl Blank. Some products or services—particularly those that are complex—can be hard to describe. When such products are sold using a traditional brand-marketing approach, the results are often disastrous. The visitors don’t buy because they don’t understand what they’ll get. Examples • Unclear branding waffle : “Music, Read more
Remarketing is a great tool that lets both marketers and businesses show ads to those who have previously visited their site. By putting a cookie on the visitor’s browser, you could show them ads on the other sites that they may visit. Moreover, remarketing allows you to connect to your target market, encouraging conversions. This is a great way to boost conversions by encouraging previous site visi Read more
Conservative estimates believe that the ecommerce market will bring in close to $5 trillion this year. It’s a significant increase from $3.5 trillion in 2019 , but pales in comparison to $6.5 trillion predicted for 2023. Ecommerce is a lucrative industry and will continue to go from strength to strength. This is why the mention of a Google update causes seasoned webmasters sleepless nights. In the past, t Read more
